Economic study of supply chain management of pomegranates from Arghandab district, Kandahar, Afghanistan
DOI:
https://doi.org/10.65486/amxyvb87Keywords:
Supply chain analysis, markets, quality indicatorsAbstract
Purpose:
The purpose of this study is to conduct a comprehensive analysis of the supply chain management practices of pomegranate in Arghandab district, Kandahar province, Afghanistan, with a focus on identifying marketing channels, farmers’ channel preferences, and the factors influencing their marketing decisions.
Method:
The study was conducted in Arghandab district, Kandahar province, Afghanistan, selected for its significance in pomegranate production. Five villages (Nagahan, Khaisrow, Tabin, Khaishki, and Kowack) were purposively selected, and 30 farmers were randomly chosen (six from each village). Primary data were collected in 2023 through structured interviews. Secondary data were obtained from the Central Statistics Organization (CSO), Afghanistan Chamber of Commerce and Industries (ACCI), and relevant sources. Descriptive statistics (percentages and averages) were used for data analysis, and Microsoft Excel was employed for tabulation and interpretation of results.
Results:
Five marketing channels were identified, with Channel I (Producer–Wholesaler–Retailer–Consumer) dominating (53.3%), followed by Channel II (20%) and Channel III (15%). Most farmers sold through market yards, mainly due to spot payment and proximity (70%), while 46.6% preferred Channel III because of credit facilities. Market information was primarily obtained from neighbours and friends (80%). Over half of the farmers (56.6%) were satisfied with their marketing channels. Quality assessment by traders mainly focused on colour, size, taste, and durability.
Practical Implications:
The study indicates the need to strengthen organized marketing channels in Arghandab district by improving market yard facilities and ensuring timely spot payments to farmers. Expanding access to formal credit could encourage greater participation in export-oriented channels. Establishing reliable market information systems would reduce farmers’ dependence on informal sources and improve decision-making. Furthermore, promoting standardized quality criteria, such as colour, size, taste, and durability, can enhance market efficiency and increase competitiveness in both domestic and international markets.
Originality/Novelty:
This study provides empirical evidence on the supply chain structure and marketing practices of pomegranate producers in Arghandab district, Kandahar province, Afghanistan. It offers updated field-based data (2023) on marketing channels, farmer preferences, and quality assessment practices, an area with limited documented research in the Afghan context. The study contributes localized insights that enrich the existing literature on agricultural marketing and supply chain management in developing economies.
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